Product Executive & Strategic Leader

Conny
Lundgren

25+ years building digital products that scale. From MVP to market leader— I lead teams at the intersection of technology, UX, and business strategy.

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About

Versatile product leader with deep technical roots.

I'm a Product Executive with over 15 years driving product success across diverse domains. My expertise spans end-to-end product development—from discovery and market analysis to roadmap planning, feature prioritization, and iterative delivery.

I thrive at balancing short-term execution with long-term vision across enterprise platforms, mobile apps, and B2B SaaS products. My approach is technically grounded and outcome-driven, fostering strong product cultures built on accountability, agile practices, and continuous learning.

Currently serving as a Senior Consultant at Knowit, I help organizations align vision, execution, and outcomes—strengthening product practices and building the capabilities needed to deliver meaningful and scalable digital solutions.

25+
Years in Tech
75+
Team Members Led
15+
Years Product Leadership
4
International Sites

Career Highlights

From scaling MVP teams to international product organizations, leading digital transformation across public transportation, mobile platforms, and sports betting. Each role has sharpened my ability to bridge strategy, technology, and user experience.

2025 — Present
Knowit

Senior Consultant

Focusing on product leadership and digital product strategy—helping organizations align vision, execution, and outcomes. Working with teams to strengthen product practices, shape impactful roadmaps, and build capabilities for meaningful and scalable digital solutions.

2017 — 2025
Playtech Sports

Head of Product, Tech & Analysis

Led a high-performing team of Product Managers, Technical Product Managers, Data Analysts, and UX experts. Defined and executed strategic vision for digital sports products, significantly improving customer engagement and contributing to revenue growth.

During my tenure, I progressed organically with the growth of the product line, serving in key roles including Product Owner/Manager, Chief Product Owner, and ultimately Head of Tech Product.

  • Scaled product organization from 5-person MVP team to 75+ professionals across 4 international sites
  • Orchestrated multi-location product development, accelerating roadmap execution
  • Enhanced user experiences driving measurable business impact
  • Successfully took sportsbook product from zero to market-leading status
2014 — 2017
Skånetrafiken

Product Manager / Product Owner

Spearheaded a 5+ year strategic roadmap for mobile products, leading digital transformation by combining strategic oversight and hands-on product ownership to accelerate modernization of public transportation services.

  • Led product definition, discovery, and end-to-end delivery of the Skånetrafiken app, successfully launching and scaling it to become the main customer channel with over 80% of total usage.
  • Transitioned from third-party vendors to in-house development, boosting innovation and agility
  • Secured 350 MSEK funding for major development program
  • Transformed business development into product management organization
  • Established roadmaps using lean startup methodologies
2010 — 2014
BlackBerry

Product Owner & Agile Coach

Led advancement of Cascades mobile UI framework by managing product lifecycle, setting product vision, and aligning roadmap with C-level and VP stakeholders. Championed lean-startup practices to enable rapid MVP delivery and early user validation.

2003 — 2010
Knowit

Java Technology Manager & Consultant

Built and led a 16-person Java team, overseeing technical strategy and mentoring. Delivered consulting services as Architect, Developer, Agile Coach, and Technical Lead for clients including Samsung, Sony Ericsson, IKEA, and QlikView.

2000 — 2002
Framfab

System Developer

Developed early large-scale web solutions for clients like IKEA and Volvo. Delivered and deployed one of the first large-scale e-commerce platforms for IKEA, launching across 17 countries and setting a new standard for digital retail.

Areas of Expertise

Product Leadership

  • Product Strategy & Vision
  • Roadmap Planning & Execution
  • Cross-functional Team Leadership
  • Product Organization Scaling
  • Agile & Lean Methodologies
  • Product Culture Development

Technical Expertise

  • Enterprise Architecture
  • Mobile Platforms & Apps
  • B2B SaaS Products
  • E-commerce Platforms
  • UI/UX Frameworks
  • Technical Product Management

Business Acumen

  • Digital Transformation
  • Market Analysis & TAM/SAM/SOM
  • Revenue Growth Strategy
  • Multi-site Operations
  • Stakeholder Management
  • International Markets

People & Culture

  • Team Building & Mentoring
  • Coaching & Development
  • Agile Coaching
  • Performance Management
  • Cross-cultural Leadership
  • Organizational Design

Let's Connect

Open to consulting opportunities and product leadership roles.